Canopy Service Partner:
Larson & Keeney Home Services
Known for high-quality workmanship and long-standing customer relationships, our company has successfully served both homeowners and business owners for more than a decade.

Larson & Keeney Home Services
Larson & Keeney Home Services is a trusted name in roofing, gutter, and attic insulation across Southeastern Wisconsin.
In May 2024, Larson & Keeney partnered with Canopy Services, a collaboration that helped scale operations, improve marketing efforts, and enhance digital visibility while staying true to the company’s values.
What benefits has Larson & Keeney Home Services seen since partnering with Canopy Services?
Since joining forces with Canopy Services, Larson & Keeney has experienced a significant boost in marketing strength and strategic insight. With access to a national peer network, the team now receives guidance on best practices, growth ideas, and data-driven decision-making, resulting in more high-quality leads and stronger campaign performance.
Has the partnership with Canopy Services helped to expand Larson & Keeney's services and service areas?
Yes. The partnership has directly contributed to exponential growth across both service offerings and service area reach. With Canopy’s support, Larson & Keeney has scaled strategically and entered new markets faster than ever before.
What resources did Larson & Keeney Home Services gain through the Canopy partnership?
Partnering with Canopy Service Partners gave us access to powerful marketing and business tools. These include professionally designed, SEO-optimized websites; AI-driven remarketing capabilities; a 24/7 call center for lead capture and customer support; industry-leading CRM tools; an intuitive referral app to encourage client advocacy; and real-time reporting dashboards packed with actionable insights.
These tools collectively enhanced Larson & Keeney’s ability to drive web traffic, convert leads, retain customers, and improve how we serve and support clients.
What challenges did Larson & Keeney face before working with Canopy?
Before working with Canopy Service Partners, the team at Larson & Keeney Home Services faced common but critical growth challenges, especially in the digital space. We struggled to establish a competitive web presence and frequently fell behind our competitors in search visibility and lead generation.
That changed quickly after onboarding with Canopy. Through expert digital strategy and agency support, we have significantly increased our web presence and seen sustained growth in online traffic and inquiries.
What led Larson & Keeney to choose Canopy Services as a partner?
Larson & Keeney chose Canopy Services for more than just resources; it was about leadership and alignment. The Canopy team brought transparency, strategic clarity, and a values-first approach that matched Larson & Keeney’s own mission.
By providing both a scalable framework and a personalized support structure, Canopy Services helped us remain locally rooted while expanding our reach.

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