Taylor Rhea

Taylor Rhea is the Director of Marketing at Canopy Services. She joined Canopy in April of 2025 and is responsible for leading the marketing strategy and execution for Canopy and its brands. Taylor is a seasoned marketer with over 15 years of experience driving high-impact marketing and communications initiatives across Fortune 100 companies, including Elevance Health, Humana, and Nationwide. Prior to joining Canopy, she served as Marketing Manager at Elevance Health, where she directed omni-channel marketing strategies for brands like Anthem Blue Cross Blue Shield and Wellpoint —delivering success in consumer engagement and customer experience. During her time with Humana, Taylor led marketing programs for Medicare and Pharmacy, where she spearheaded strategic campaigns, market research, audience segmentation, and test-and-learns that improved campaign performance and deepened consumer insights. Taylor earned her Bachelor of Arts in Communication with a minor in Art from Bellarmine University and completed Yale University’s prestigious Women’s Leadership Summer Program. She is a dedicated lifelong learner, regularly exploring courses and conferences in marketing and leadership development. Taylor resides in Louisville with her husband and their two daughters. Outside of work, Taylor enjoys spending quality time with family and friends, exercising, recording music, and singing at her local church.